Master in Professional Digital Marketing - Feva Works IT Education Centre

Master in Professional Digital Marketing MASTERDM


全面學習 Digital Marketing, Facebook Marketing, Instagram Marketing, Search Engine Marketing SEM , Search Engine Optimization SEO, Content Marketing, Strategy and Planning, Email Marketing, Digital Marketing, Social Media Marketing, Mobile Marketing, Facebook Advertising, Re-targeting, Digital Analytics 等等


數碼營銷成新貴 薪酬水平勝同行

根據廣告媒體監察機構admanGo評估,2017年香港廣告客戶投放於數碼媒體的廣告開支預算,首度超越傳統媒體,佔整體廣告市場開支逾半。由此可見,市場營銷的重心已漸次由傳統電視與報章雜誌,轉移至數碼媒體。

正因為數碼營銷已是大勢所趨,在求才若渴的情況下,數碼營銷從業員的薪酬水平已比傳統市務人員為高。根據香港求職網站 CTgoodjobs 的數據顯示,數碼營銷人員月入中位數較一般市場管理人員高出逾12%。

助你全方位掌握 數碼營銷之奧義

不少人以為,數碼營銷便是以 Facebook「呃like」。其實,推行數碼營銷還有很多不同的方式和渠道,例如:搜尋引擎優化(Search Engine Optimization,SEO)、關鍵字廣告(Pay-Per-Click Advertising)、內容營銷(Content Marketing)、流動營銷(Mobile Marketing)、電郵行銷(Email Marketing)……等等。

本課程為期 30 小時,透過業內數碼營銷專家的授課、藉由理論輔以實例的講學,向學員全方位教授數碼營銷的分析與策劃攻略,讓學員能夠全面了解和掌握新媒體營銷的核心技巧與竅門。


 

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.

 

理論: 0小時
實習: 30小時
示範: 0小時
合共: 30小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $6000

課程費用無須申請任何政府基金資助。

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本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, Unity, H3C, Lenovo, Corel, Prometric, VUE, Certiport, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續10 年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

注意事項:

課程內容:

Module 1: Foundations of Digital Marketing
1.1 Digital Marketing vs Traditional Marketing: Evolution & Trends
1.2 Content Marketing vs Search Marketing: Differences & Strategy
1.3 Overview of World and Hong Kong Digital Population
1.4 Developing Digital Customer Personas
1.5 Understanding Digital Key Performance Indicators (KPI)
Module 2: Keyword Strategy
2.1 Google Algorithm & Search Engine Ranking Factors in 2018
2.2 Technical SEO: Understanding SEO Tags & URLs
2.3 Keyword Research with Google Trends & Keyword Planner
2.4 Keyword Development: How to Develop Your Keyword Lists
Module 3: Search Engine Optimization (SEO)
3.1 On-Page SEO Strategy: Web Content Optimization
3.2 Off-Page SEO Strategy & Link Building
3.3 Managing Sitemaps with Google Search Console
3.4 Understanding Social Meta Tags
3.5 Baidu SEO Basics: Challenges of SEO in China
Module 4: Search Engine Marketing (SEM)
4.1 Understanding Pay-Per-Click (PPC) Auction & Quality Score
4.2 Creating Ad Campaign with Google Adwords
4.3 Search Ad Content Strategy: How to Write Effective Ad Copy
4.4 Landing Page Optimization: How to Improve Quality Score
4.5 Utilizing Ad Extensions for Increasing Click-Through Rate(CTR)
Module 5: Display Advertising and Retargeting
5.1 Display Advertising vs Search Advertising: Characteristics & Strategy
5.2 Understanding Display Ad Formats & Ad Rate Cards
5.3 Display Ad Content Strategy: How to Design Effective Ad
5.4 Retargeting Ad Strategy: How to Increase Conversion Rate
Module 6: Social Marketing
6.1 Overview of Social Media Landscape in World & Hong Kong
6.2 Understanding Facebook Algorithm Change in 2018
6.3 Facebook Posting Strategy: How to Create Effective Posts
6.4 Facebook Advertising Strategy: How to Set Up Effective Ad Campaign
6.5 Facebook Analytics: How to Measure Facebook Performance
6.6 Understanding Social Media Besides Facebook: Instagram & Medium
Module 7: Email Marketing
7.1 Understanding SPAM & SPAM Filters
7.2 Subscriber Management: Building Lists & Effective Segmentation
7.3 Email Optimization: How to Optimize Email Content & Design
7.4 Email Marketing and The Law
Module 8: Mobile Marketing
8.1 Mobile Landscape & Trends: Consumers, Platforms and Technologies
8.2 Mobile Site vs Mobile Apps: Pros & Cons of Each Approach
8.3 Mobile SEO Strategy: How to Deliver Mobile-Friendly Content
8.4 Local SEO Strategy: How to Rank Your Local Business
8.5 App Store SEO (ASO) Strategy: How to Boost App Downloads
Module 9: Content Marketing
9.1 Understanding Essential Elements of Great Content
9.2 Framework for Content Marketing Development
9.3 Content Strategy: Hero, Hub, Hygiene Content
9.4 Channel Strategy: Paid, Owned and Earned Media
9.5 Synergy of SEO, Social Media and Content Marketing
Module 10: Digital Analytics
10.1 Introduction to Essential Analytics Tool: Google Analytics (GA)
10.2 Formulating Digital Measurement Plan for Analytics
10.3 Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
10.4 Campaign Tracking with the URL Builder
10.5 Goals & Conversions Tracking for Measuring Business Objectives
10.6 Event Tracking for Understanding User Behaviors

 

課程時間表:

 
MASTERDM1901001F 
日期 2019/01/04 - 2019/03/15
時間 19:00-22:00 (FRI)
合共 30小時
地點 灣仔分校
費用 $ 6000


 
MASTERDM1809001F 
日期 2018/09/07 - 2018/11/09
時間 19:00-22:00 (FRI)
合共 30小時
地點 灣仔分校
費用 $ 6000