Certificate in Web Design and Digital Marketing - Feva Works IT Education Centre

Certificate in Web Design and Digital Marketing CEFWEBDM



CEF Registered Course Code: 22K034853

CEF Registered Institution Code: 589

政府資助後,全個課程只需 $1,800


全面學習 Digital Marketing, Search Engine Optimization SEO, Keyword Research, PPC Advertising, Search Engine Marketing SEM, Paid Search Marketing, Display Advertising, Google Display Network GDN, Facebook Marketing, Facebook Pixel, Retargeting, Remarketing, Targeted Advertising, Mobile Marketing, Mobile SEO, Local SEO, App Marketing, App Store Optimization ASO, Email Marketing, Lead Generation, Web Analytics, Campaign Tracking, E-commerce Tracking, Conversion Tracking, SMART Objectives & KPIs, Customer Journey Analytics 等等

數碼行銷獲評為全球10大最搶手職業

新冠肺炎疫情對全球就業市場造成巨大衝擊,不少企業在經濟低迷下被迫裁員或減少招聘人手。不過,求職平台 LinkedIn 於2020年7月發表的調查報告,列出全球最搶手的10大職業,數碼行銷從業員(Digital Marketer) 正是其中之一。

LinkedIn 指出,這類職業不但未有受疫情影響而減少招募,而且相關職位空缺數量在過去4年保持穩定增長。更重要的是,大家可透過學習,獲取數碼營銷職位所需技能,從而獲得工作機會。面對全球企業邁向數碼轉型,數碼行銷模式不斷演進,大家必需持續進修,學習新的數碼營銷技能,才能在這個充滿競爭的時代增加求職優勢。

助你全方位掌握 數碼營銷之奧義

有見及此,Fevaworks 特別為大家帶來 「Certificate in Web Design and Digital Marketing」,教授網頁設計技巧及數碼行銷10大必學技能,包括:SEO 搜尋引擎優化、關鍵字探勘調查、PPC 關鍵字廣告製作、數碼廣告操盤技巧、Facebook 廣告策略部署、eDM 電郵推廣秘訣、流動營銷戰術、APP 宣傳規劃、網站流量數據洞察、以及顧客體驗旅程分析。

本課程為期 60 小時,分兩部份,包括網頁設計及透過業內數碼行銷專家的授課,藉由理論輔以實例的講學,全方位教授數碼營銷的策略思維與實戰技能,幫助學員提升職場競爭力。

本課程適合以下對象進修:

1. 各行各業,想要更了解數碼營銷的業者

2. 想自我增值、提升職場競爭力的數碼營銷從業員

3. 想學習 SEO 優化與網站數據分析的網站管理人員

4. 想善用廣告預算、進行業務推廣的中小企業老闆

5. 曾修讀 Master in Content Marketing & Social Media Strategy、想學習其他數碼營銷技能的學員


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Digital Marketing 名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.

 


完成課程後,學員更可獲發課程修畢證書




 

理論: 0小時
實習: 60小時
示範: 0小時
合共: 60小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $9000 成功申請持續進修基金後: $ 1800

課程已加入持續進修基金可獲發還款項課程名單內,符合申請資格的學員,可於完成課程後向持續進修基金辦事處申請發還 80% 課程費用,發還上入持續進修基金可獲發還款項課程限10,000港元。

繳費方法:

一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

組合課程:若該課程為組合課程,本中心將按該組合課程分科收費,直至所收學費為該組合課程的等額費用為止。

退款安排:
本中心備有完善之退款政策及程序。學生將會於報讀課程前獲發有關之文件,學員亦可按此閱讀。
質素保證:
本中心備有完善之免費補堂,免費重讀及彈性上課安排 (攝影課程除外),令學員更有保障。
上課模式:
部份課程提供混合模式上課,學生可因應情況選擇以網上方式或面授方式上課。想進一步查詢詳情,可致電熱線 3106 8211。
自訂課程:
本中心歡迎各公司、機構或團體包團報讀課程,安排公司活動或同事培訓。想進一步查詢詳情,可致電熱線 3748 9826。
卓越成就:

本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, Unity, H3C, Lenovo, Corel, Prometric, VUE, Certiport, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續10 年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

注意事項:

課程內容:

Part 1 - Web Design (30hrs)
Introduction to Web Design and Workflow
Photo Retouching, Image Collage
Photo Cropping, Resizing & Composition Technique
Preparation of Web Site Layout
HTML Coding for Table, Image & SVG
Use of Cascading Style Sheet (CSS)
Preparing on Responsive Web Design (RWD) Structure
Building Responsive Web Design (RWD) Site
Integration of Multimedia File to HTML
Project Presentation
Part 2 - Digital Marketing (30hrs)
Digital Marketing Strategy
 
Overview of World and Hong Kong Digital Population
Change in Consumer Behaviour
New Customer Journey & Digital Touchpoints
See-Think-Do-Care Model for Optimizing Digital Channel Mix
SMART Criteria for Setting Digital Marketing Objectives
Digital Key Performance Indicators (KPIs)
Digital Marketing Strategy Framework
Keyword Research and Strategy
 
Google Algorithm & Search Ranking Factors
Types of Google Featured Snippets
Search Intent & Long Tail SEO
Organic Keyword Research & Analysis
Keyword List Building & Development
Use Google Search Console to Track Keyword Ranking
SEO Strategy
 
On-Page SEO: Web Content Optimization
Off-Page SEO: Link Building Strategy
Technical SEO: Optimize for Site Architecture
Understand Meta Tags & Social Tags
Utilize XML Sitemap & robots.txt
Search Engine Optimization Strategy Framework
Paid Search Marketing (PPC)
 
Understanding Pay-Per-Click Auction & Quality Score
Utilize Keyword Planner for Paid Keyword Research
Tips for Writing Effective Search Ad Copy
Use Ad Extensions for Increasing Click-Through Rate (CTR)
Optimize for Ad Landing Page
Ad Conversion Tracking & Reporting
Display Advertising
 
Understand Display Ad Sizes & Formats
How to Create Responsive Display Ads
Optimize for Display Ad Copy
Targeted Advertising Strategy
Remarketing on Google Display Network (GDN)
Display Ad Budgeting & Monitoring
Facebook Marketing
 
Beat the Facebook Algorithm
Understand FB Ad Format & Placement
Tips for Facebook Ad Copywriting
Facebook Retargeting & Audience Targeting
Configure Facebook Pixel
Facebook Analytics: Measure Social Marketing Performance
Mobile Marketing
 
Understand Responsive Web Design (RWD)
Mobile SEO: Deliver Mobile-Friendly Content
Develop Google Accelerated Mobile Pages (AMP)
Local SEO: Rank Your Local Business
Optimize for Google My Business (GMB)
Mobile Advertising Strategy
App Marketing
 
Mobile App vs Mobile Site: Which One You Should Use
App Marketing Strategy Framework
App Store Optimization (ASO): Boost App Downloads
Optimize for App Landing Page
Understand Mobile Deep Linking
KPI Measurement for App Marketing
Email Marketing
 
Survive the SPAM Filters
Lead Generation, Lead Capture, & Lead Magnets
Lead Segmentation: Streamline Email Marketing
Email List Management & Delivery
Optimize for Email Body Copy & Design
Email Marketing & The Laws
Web Analytics
 
Introduction to Essential Analytics Tool: Google Analytics (GA)
Digital Marketing Measurement Strategy
Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
Campaign Tracking for Email Campaigns
Event Tracking for Understanding User Behaviors
Goal Completion & E-commerce Conversions Tracking
Leverage Segments & Filters for Drill-down Analysis
Part 3 - Examination (1.5 hrs)
Final Examination

 

課程時間表:

 
CEFWEBDM2103001E 
日期 2021/03/13 - 2021/05/29
時間 10:30-17:30 (SAT)
合共 60小時
地點 北角分校
費用 $ 9000
減免後* $ 1800