Certificate in Social Media Marketing - Feva Works IT Education Centre

Certificate in Social Media Marketing DM3


社媒行銷達人速成計劃

單日上課,領悟 Social Media 操作奧義!


社交媒體行銷(Social Media Marketing),並不是單指在 Facebook 上進行推廣,而是在所有可聚集「社群」的網絡平台(如Instagram、LinkedIn)做行銷,主要手法是創造特定的內容來吸引大眾目光,引起網民討論,並鼓勵用戶透過其個人帳戶去傳播這些行銷內容,進而提高與客戶的關係和滿意度。

根據社媒行銷分析機構「Social Media Examiner」的調查顯示,社交媒體行銷的三大好處是增加企業曝光率、提高網站流量、以及提供市場洞察。83%受訪行銷人員認為,社交媒體對他們的公司是非常重要,更表示「如何通過社交媒體與目標客戶群互動」是他們最想知道的事情。

通過本課程,你能學到:

1. 社交媒體行銷最新趨勢與市場變化

2. 三大社交媒體內容經營秘訣

3. Facebook 廣告設定、帳戶架構與優化密技

4. Instagram 實務操作與應用

5. LinkedIn 經營策略與成效優化

6. 實務個案分享,讓你偷師學曉為公司加分的發帖技巧


 

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.

 

理論: 0小時
實習: 6小時
示範: 0小時
合共: 6小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $1500

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課程內容:

Certificate in Social Media Marketing
Unit A - Facebook Marketing

- Types of Facebook Posts
- Facebook Ad Format & Placement
- Facebook Ad Copywriting Tips
- Facebook Ad Bidding Setup
- Facebook Audience & Targeting
- Facebook Conversion Tracking
- Facebook Analytics

Unit B - Instagram Marketing

- Understand Instagram Algorithm
- Types of Instagram Posts
- Tips for Great Instagram Photos
- Instagram Videos & Stories
- Write Great Instagram Captions
- Use Hashtags on Instagram
- Instagram Advertising Tactics

Unit C - LinkedIn Marketing

- Set Up LinkedIn Company Page
- Create Showcase Page
- Understand LinkedIn Algorithm
- LinkedIn Advertising Tactics
- LinkedIn Analytics & Metrics
- Content Marketing on LinkedIn

 

課程時間表:

 
DM319100014 
日期 2019/10/12 - 2019/10/12
時間 10:30-17:30 (SAT)
合共 6小時
地點 長沙灣分校
費用 $ 1500