Online Live 課程系列 - Master in Content Marketing & Social Media Strategy - Feva Works IT Education Centre

Online Live 課程系列 - Master in Content Marketing & Social Media Strategy LIVEMASTERCMSM

全面學習 Content Marketing, Paid Owned Earned Media, Storytelling, Blog Marketing, WordPress Marketing, SEO Copywriting, YouTube Marketing, YouTube SEO, Instagram Marketing, Instagram Stories & Hashtag, LinkedIn Marketing, Twitter Marketing, Social Media Marketing, Influencer Marketing, KOL Marketing, Online PR, Online Reputation Management, Online Crisis Management, SEO Press Release 等等

完全掌握 Content Marketing 致勝法則!

在「資訊爆炸」時代之下,每人每日所接收的資訊量已 20 年前的 5 倍,致使傳統廣告的宣傳效力正在不斷下降.有鑑於此,可口可樂、P&G、IBM 等知名企業近幾年已投入大量資源推行內容營銷(Content Marketing),透過高質量內容吸引消費者眼球。美國專業營銷雜誌《Target Marketing Magazine》指出,2019年內容營銷支出佔全美企業營銷預算的 27%。由此可見,內容營銷已被視為成功企業的主要營銷手段之一。

讓你通曉內容營銷、社交媒體操作必殺技

不直接宣傳產品又能圍繞在產品周圍,並找出潛藏的顧客又能讓顧客喜歡,這種推廣方法就是所謂的內容營銷。這種營銷方式不被媒體的載體所限,可以是YouTube 短片、Instagram圖片、Twitter 帖子、LinkedIn 長文、Blog 網誌、Press Release 新聞稿等形式。因此,高質的內容營銷活動,搭配合適的社交媒體策略,不但能提高目標客戶的閱讀興趣,增加公司網站的流量,還能夠建立顧客忠誠度與品牌好感度。

想做好內容營銷,又不知從何入手?Feva Works 誠意為大家打造「Master in Content Marketing & Social Media Strategy」課程,從內容選材策展、文案創作塑造、網紅營銷推廣、品牌聲譽維護、公關危機處理到 YouTube / Instagram / Twitter / LinkedIn 社交媒體操盤技巧等,全面深入解構,讓你懂得如何部署內容營銷企劃與社交媒體策略,創造品牌影響力!

本課程適合以下對象進修:

1. 各行各業,想要更了解內容營銷的業者

2. 想用小預算創造吸睛內容的中小企業老闆

3. 想自我增值、提升職場競爭力的數碼營銷從業員

4. 曾修讀 Master in Professional Digital Marketing、想進一步深造的學員


 

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.


 

 

Online Live 課程系列將使用 Microsoft Teams 作教學平台。



完成課程後,學員更可獲發課程修畢證書




FevaWorks 18 周年特別優惠:

Online Live 課程系列,費用只須 $2,000(原價:$4,000),再送你 i-FEVA 2020 FevaWorks 網上視像課程 (1年版),價值 $1,999 及可獲 $500 課程費用回贈,可於2021/1/1 - 2021/12/31 報讀本校任何課程

此外,
Online Live 課程系列更額外提供 Live 課程錄影供學員於課程完畢後1個月內無限次重溫。



 

理論: 0小時
實習: 18小時
示範: 0小時
合共: 18小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $4000

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除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

注意事項:

課程內容:

Module 1: Content Marketing
1.1 Relationship between Content Marketing & Social Media
1.2 Understand Content Marketing Funnel
1.3 Content Strategy: Hero, Hub, Hygiene Content
1.4 Principles of Effective Storytelling
1.5 Strategic Content Editorial Calendar
1.6 Channel Strategy: Paid, Owned, Earned Media
1.7
KPI Measurement for Content Marketing
 
Module 2: Blog Marketing
2.1 Blogging Strategy for Content Marketing
2.2 Search Intent-based Marketing
2.3 SEO Copywriting Tactics
2.4 Write Compelling Titles with Powerful Words
2.5 Call-to-Action (CTA) Strategy
2.6 WordPress Marketing Tips & SEO Plugins

 
Module 3: YouTube Marketing
3.1 Beat the YouTube Algorithm
3.2 Create & Customize YouTube Channel
3.3 Optimize YouTube Video for SEO
3.4 Best Video Types for YouTube Marketing
3.5 Tricks to Increase YouTube Subscribers
3.6 YouTube Analytics & Reporting

3.7 YouTube Advertising & Targeting Strategy
Module 4: Instagram Marketing
4.1 Instagram vs Facebook: Which One You Should Use
4.2 Optimize for Instagram Business Profile
4.3 Tips for Great Instagram Photos & Captions
4.4 Rules for Awesome Instagram Stories
4.5 Utilize Instagram Hashtag to Increase Visibility
4.6 Instagram Advertising Strategy
4.7 Use Instagram Insights for Analysis
Module 5: LinkedIn & Twitter Marketing
5.1 Set Up LinkedIn Company Page
5.2 Establish LinkedIn Showcase Page
5.3 Create & Customize Twitter Profile
5.4 Best Practices for Using Hashtags on Twitter
5.5 How to Advertise on LinkedIn & Twitter
5.6 Measure performance with LinkedIn & Twitter Analytics
Module 6: Online PR & Influencer Marketing
6.1 Effectively Develop & Manage Online Reputation
6.2 Rules for Issuing SEO Press Releases
6.3 Best Practices for Online Crisis Management
6.4 Influencer Relationship Management
6.5 How to Integrate Influencers into Marketing Channel
6.6 Measurement for Influencer Marketing Campaigns  

 

課程時間表:

 
LIVEMASTERCMSM2007001 
日期 2020/07/29 - 2020/09/02
時間 19:00-22:00 (WED)
合共 18小時
地點 網上 Online
費用 $ 2000