Master in Content Marketing & Social Media Strategy - Feva Works IT Education Centre

Master in Content Marketing & Social Media Strategy MASTERCMSM

全面學習 Content Marketing, Paid Owned Earned Media, Storytelling, Blog Marketing, WordPress Marketing, Mailchimp Email Marketing, SEO Copywriting, YouTube SEO, Instagram Hashtags Strategy, LinkedIn Marketing, TikTok Marketing, Social Media Marketing, Influencer Marketing, KOL Marketing, Online PR, Online Reputation Management, Online Crisis Management, SEO Press Release 等等

完全掌握 Content Marketing 致勝法則!

在「資訊爆炸」時代之下,每人每日所接收的資訊量已 20 年前的 5 倍,致使傳統廣告的宣傳效力正在不斷下降.有鑑於此,可口可樂、P&G、IBM 等知名企業近幾年已投入大量資源推行內容營銷(Content Marketing),透過高質量內容吸引消費者眼球。根據美國Association of National Advertisers的一項調查,市場營銷人員在未來兩年會將內容營銷方面的支出增加73%。由此可見,內容營銷已被企業視為數碼營銷布局的重要策略。

讓你通曉內容營銷、社交媒體操作必殺技

不直接宣傳產品又能圍繞在產品周圍,並找出潛藏的顧客又能讓顧客喜歡,這種推廣方法就是所謂的內容營銷。這種營銷方式不被媒體的載體所限,可以是 YouTube 長片、TikTok短片、Instagram 圖片、LinkedIn 長文、E-newsletter電子報、Press Release 新聞稿、Blog 網誌、甚至是WordPress網站等形式。因此,高質的內容營銷活動,搭配合適的社交媒體策略,不但能提高目標客戶的閱讀興趣,增加公司網站的流量,還能夠建立顧客忠誠度與品牌好感度。

想做好內容營銷,又不知從何入手?Fevaworks 誠意為大家打造【Master in Content Marketing & Social Media Strategy】課程,從內容選材角度、文案創作塑造、電郵營銷推廣、品牌聲譽維護、公關危機處理到YouTube / Instagram / TikTok / LinkedIn 行銷秘技、WordPress網站架設與優化心得,讓你懂得如何部署內容營銷企劃與社交媒體策略,創造品牌影響力!

本課程適合以下對象進修:

1. 各行各業,想要更了解內容營銷的業者

2. 想用小預算創造吸睛內容的中小企業老闆

3. 想自我增值、提升職場競爭力的數碼營銷從業員

4. 曾修讀 Master in Professional Digital Marketing、想進一步深造的學員


 

 

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.

 

 


完成課程後,學員更可獲發課程修畢證書


 

理論: 0小時
實習: 21小時
示範: 0小時
合共: 21小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $4000

課程費用無須申請任何政府基金資助。

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上課模式:
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卓越成就:

本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, Unity, H3C, Lenovo, Corel, Prometric, VUE, Certiport, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續10 年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

課程內容:

Module 1: Content Marketing
1.1 Relationship between Content Marketing & Social Media
1.2 Understand Content Marketing Funnel
1.3 Content Strategy: Hero, Hub, Hygiene Content
1.4 Channel Strategy: Paid, Owned, Earned Media
1.5 Principles of Effective Storytelling
1.6 Create Strategic Content Editorial Calendar
1.7
KPI Measurement for Content Marketing
Module 2: Blog Marketing
2.1 Blogging Strategy for Content Marketing
2.2 Understand Search Intent-based Marketing
2.3 SEO Copywriting: for Better Content & Search Rankings
2.4 Write a SEO-friendly Listicle Post
2.5 Create a Compelling Title with Power Words
2.6 Formulate Call-to-Action (CTA) Strategy
Module 3: WordPress Marketing
3.1 Understand WordPress Hosting & Installation
3.2 Establish WordPress Site for Blogging
3.3 Optimize WordPress Site for SEO
3.4 Combine Content and Email Marketing
3.5 Use MailChimp with WordPress
3.6 Email Copywriting: Writing an Effective E-newsletter
Module 4: YouTube Marketing
4.1 Understand & Beat YouTube Algorithm
4.2 Create & Customize YouTube Channel
4.3 Optimize Video for YouTube SEO
4.4 Best Video Types for YouTube Marketing
4.5 Tricks to Increase YouTube Subscribers
4.6 Utilize YouTube Analytics & Reporting
4.7 Perform YouTube Advertising & Targeting Strategy
Module 5: Instagram Marketing
5.1 Instagram vs Facebook: Which One You Should Use
5.2 Create & Optimize Instagram Business Profile
5.3 Tips for Great Instagram Photos & Captions
5.4 Rules for Awesome Instagram Stories
5.5 Utilize Instagram Hashtag to Increase Visibility
5.6 Advertise on Instagram Platform
5.7 Use Instagram Insights for Analysis
Module 6: LinkedIn + TikTok Marketing
6.1 Establish Your LinkedIn Company & Showcase Page
6.2 Devise LinkedIn Publishing & Hashtags Tactics
6.3 Advertise on LinkedIn Network
6.4 Understand & Beat TikTok Algorithm
6.5 Inspire TikTok Ideas for Your Business
6.6 Build Hashtags Strategy For TikTok SEO
6.7 Measure performance with LinkedIn & TikTok Analytics
Module 7: Online PR + Crisis Management
7.1 Recommend Social Listening Tools
7.2 Development & Maintain Online Reputation
7.3 Grow & Build Online Community
7.4 PR Copywriting: Write a SEO-optimized Press Releases
7.5 Handle & Alleviate Online Crisis to Your Brand
7.6 Communicate During Widespread Crisis Situation
7.7 Formulate Influencer Marketing Strategy & Measurement

 

課程時間表:

 
MASTERCMSM20120014 
日期 2020/12/20 - 2021/02/07
時間 10:30-13:30 (SUN)
合共 21小時
地點 長沙灣分校 / 網上 Online**
費用 $ 4000