生成式 AI 的崛起，正在改寫網上搜尋行為與流量分配的遊戲規則。

用戶上網找尋資料時，不再局限於Google Search的網站檢索，而是改從 ChatGPT 或 Perplexity 等生成式 AI 平台直接獲取答案。

品牌營銷的競爭焦點也隨之轉移：從「Google 排名第幾」走向「產品內容是否被 AI 選入答案」，可見傳統 SEO 已不足以確保你的品牌在數碼世界中脫穎而出。

 

掌握GEO：新世代搜尋優化策略

本課程以新世代 SEO —「GEO」（Generative Engine Optimization，生成式引擎優化）為主軸，解說 AI 引擎如何「看見」並「採用」你的內容來生成回應。

你將知曉 AI 引擎在回答問題前，如何進行網站抓取與資料擷取、如何解析頁面結構與語意脈絡、如何評估內容可信度與作者/品牌權威、如何生成摘要與答案，以及在甚麼情境下會引用來源、列出品牌或推薦產品。

 

名師介紹:

Mr. Leung

Mr. Leung is a Digital Marketing Coach & Consultant with 20 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy.

He has played a leading role in a wide range of digital projects including infotainment portal, online community, e-commerce system, location-based platform, and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programs from Search Engine Optimization & Content Marketing to Social Media Strategy & Digital Marketing Analytics in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.