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Lesson 1: Basic Photography Technique for Advertising |
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Photography and Advertising Industry
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Apertures & Shutter Speed
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Depth of Field
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Color Temp. and White Balance
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ISO Usage & Setting
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Shooting mode: Apertures Priority / Shutter Priority
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Lesson 2: Create paradoxes and optical illusions |
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What is Illusion? Illusion in Print ads.
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Outdoor Shooting Equipments
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Framing & Composition for Illusion
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Composition & Lighting: Front / Side / Reverse
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Angle of View & Perspective
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Filters and Lens
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Using reflector
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Lesson 3: Visualization Skill using Lighting |
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Continuous Light Source
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Use of White Balance
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Use of Simple Light Sources
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Emphasis Object
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Lesson 4: Photographic Print Ad Production in Studio I |
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Works Critique (Works of Lecturer & Students)
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Use of Studio Equipments I
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Lesson 5: Photographic Print Ad Production in Studio II |
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Use of Studio Equipments II
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Use of 4X5 Camera
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Highlight Effect
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Concept of photography for advertising
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Lesson 6: Product Visualization and Client Expectation |
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Different types of Products Shooting
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Lesson 7: Concept and Art Direction in Advertising Business |
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Importance of Art Direction
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Symbol and signs
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Metaphor and analogy
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Lesson 8: Develop a Product Style |
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Types of Styles
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High Contrast Shooting
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Use Contrast to control the Object Contour
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Lesson 9: Workshop |
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Watch Shooting
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Lesson 10: Moody Scene and Commercial Impact |
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Color Temperature and Emotions in Print Ads
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Function & usage of Honeycomb
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Using with Studio Flash
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Shooting in Hard Light
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Lesson 11: Workshop |
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Create a moody scene using honeycomb
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Lesson 12: Advanced Techniques in Advertising Photography I |
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Concept & Usage of Multiple Expose
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Lesson 13: Advanced Techniques in Advertising Photography II |
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Use Simple Equipment to do Light Painting
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Lesson 14: Workshop |
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Light Painting
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Lesson 15: Atmosphere, Mood Control and Market Perception |
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Relation between Color & Mood
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Use of Filter
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Overall Impact & Atmosphere
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Lesson 16: Workshop |
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Use of filter & Mood Control
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Lesson 17: Print Ads for Icy Products |
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Application on Icy Product Shots
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How to build up freezing Atmosphere
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Icy Products Shooting
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Lesson 18: High Speed Effects for Cosmetic Industry |
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Water usage and cosmetic products
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Water in different form
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Ripple
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Lesson 19: Workshop |
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High Speed Effect
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Lesson 20: Human Image and Ideal-self Projection |
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Ideal-self and buying behavior
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Expectation in Model Shooting for Advertising
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Communicate with Mode and Mood Control
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Motion Control
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Flash & Natural Light
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Lesson 21: Workshop |
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Outdoor Portrait Shooting
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Lesson 22: Production of Model Print Ad I |
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Studio Lighting Accessories
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Soft & Depth feeling
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Make use of Light & Shadow
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Lesson 23: Production of Model Print Ad II |
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Use of background
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Lighting
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Motion
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Lesson 24: Seminar |
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Make up & Hair Styling
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Lesson 25: Workshop |
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Model Shooting
(with Make up, Hair Stylist)
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Lesson 26: Project |
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Final Project Advertising Shooting I
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Lesson 27: Project |
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Final Project Advertising Shooting II
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Lesson 28: Project |
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Final Project Advertising Shooting III
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Lesson 29: Project |
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Final Project Advertising Shooting IV
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Lesson 30: Critique |
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Final Project
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Assessment Method: |
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Exercise (70%)
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Final Project Work (30%)
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CEFPHOTO2004003C 