課程資料
Diploma in Digital Photography for Advertising 數碼商業攝影文憑課程
CEFPHOTO
 
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
 
課程費用: $13800
若成功申請持續進修基金後:
 
$ 3800
課程已加入持續進修基金可獲發還款項課程名單內,符合申請資格的學員,可於完成課程後向持續進修基金辦事處申請發還 80% 課程費用,發還上限10,000港元。

繳費方法:

一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

組合課程:若該課程為組合課程,本中心將按該組合課程分科收費,直至所收學費為該組合課程的等額費用為止。

 
退款安排: 本中心備有完善之退款政策及程序。學生將會於報讀課程前獲發有關之文件,學員亦可按此閱讀。
 
   
理論: 0小時 實習: 90小時 示範: 0小時

合共: 90小時

 


課程內容:
Lesson 1: Basic Photography Technique for Advertising
Photography and Advertising Industry
 
Apertures & Shutter Speed
 
Depth of Field
 
Color Temp. and White Balance
 
ISO Usage & Setting
 
Shooting mode: Apertures Priority / Shutter Priority
 
Lesson 2: Create paradoxes and optical illusions
What is Illusion? Illusion in Print ads.
 
Outdoor Shooting Equipments
 
Framing & Composition for Illusion
 
Composition & Lighting: Front / Side / Reverse
 
Angle of View & Perspective
 
Filters and Lens
 
Using reflector
 
Lesson 3: Visualization Skill using Lighting
Continuous Light Source
 
Use of White Balance
 
Use of Simple Light Sources
 
Emphasis Object
 
Lesson 4: Photographic Print Ad Production in Studio I
Works Critique (Works of Lecturer & Students)
 
Use of Studio Equipments I
 
Lesson 5: Photographic Print Ad Production in Studio II
Use of Studio Equipments II
 
Use of 4X5 Camera
 
Highlight Effect
 
Concept of photography for advertising
 
Lesson 6: Product Visualization and Client Expectation
Different types of Products Shooting
 
Lesson 7: Concept and Art Direction in Advertising Business
Importance of Art Direction
 
Symbol and signs
 
Metaphor and analogy
 
Lesson 8: Develop a Product Style
Types of Styles
 
High Contrast Shooting
 
Use Contrast to control the Object Contour
 
Lesson 9: Workshop
Watch Shooting
 
Lesson 10: Moody Scene and Commercial Impact
Color Temperature and Emotions in Print Ads
 
Function & usage of Honeycomb
 
Using with Studio Flash
 
Shooting in Hard Light
 
Lesson 11: Workshop
Create a moody scene using honeycomb
 
Lesson 12: Advanced Techniques in Advertising Photography I
Concept & Usage of Multiple Expose
 
Lesson 13: Advanced Techniques in Advertising Photography II
Use Simple Equipment to do Light Painting
 
Lesson 14: Workshop
Light Painting
 
Lesson 15: Atmosphere, Mood Control and Market Perception
Relation between Color & Mood
 
Use of Filter
 
Overall Impact & Atmosphere
 
Lesson 16: Workshop
Use of filter & Mood Control
 
Lesson 17: Print Ads for Icy Products
Application on Icy Product Shots
 
How to build up freezing Atmosphere
 
Icy Products Shooting
 
Lesson 18: High Speed Effects for Cosmetic Industry
Water usage and cosmetic products
 
Water in different form
 
Ripple
 
Lesson 19: Workshop
High Speed Effect
 
Lesson 20: Human Image and Ideal-self Projection
Ideal-self and buying behavior
 
Expectation in Model Shooting for Advertising
 
Communicate with Mode and Mood Control
 
Motion Control
 
Flash & Natural Light
 
Lesson 21: Workshop
Outdoor Portrait Shooting
 
Lesson 22: Production of Model Print Ad I
Studio Lighting Accessories
 
Soft & Depth feeling
 
Make use of Light & Shadow
 
Lesson 23: Production of Model Print Ad II
Use of background
 
Lighting
 
Motion
 
Lesson 24: Seminar
Make up & Hair Styling
 
Lesson 25: Workshop
Model Shooting
(with Make up, Hair Stylist)
 
Lesson 26: Project
Final Project Advertising Shooting I
 
Lesson 27: Project
Final Project Advertising Shooting II
 
Lesson 28: Project
Final Project Advertising Shooting III
 
Lesson 29: Project
Final Project Advertising Shooting IV
 
Lesson 30: Critique
Final Project
 
Assessment Method:
Exercise (70%)
 
Final Project Work (30%)
 

 

 
 
如有任何有關課程之查詢,歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
 
CEFPHOTO1908006F 
日期 1/8/2019~27/2/2020 (THU)
時間 19:00~22:00 
合共 90 小時
上課地點 Steve So Studio
課程費用 $ 13800
減免後* $ 3800 

 
CEFPHOTO1909005E 
日期 3/9/2019~21/4/2020 (TUE)
時間 19:00~22:00 
合共 90 小時
上課地點 Steve So Studio
課程費用 $ 13800
減免後* $ 3800 

 
CEFPHOTO1910008H 
日期 2/11/2019~15/2/2020 (SAT)
時間 10:30~17:30 
合共 90 小時
上課地點 Steve So Studio
課程費用 $ 13800
減免後* $ 3800 


*學員須成功申請
持續進修基金