課程資料
CEF 認可 Certificate in Digital Photography for Advertising
CEFPHOTO
 
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
 
課程費用: $13800

 
繳費方法:

一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

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理論: 0小時 實習: 90小時 示範: 0小時

合共: 90小時

 


課程內容:
Certificate in Digital Photography for Advertising


1. Basic Photography Technique for Advertising

  • Photography and Advertising Industry
  • Apertures and Shutter Speed
  • Depth of Field
  • Colour Temperature and White Balance
  • ISO Usage and Setting
  • Shooting Mode: Apertures Priority / Shutter Priority

 

2. Optical Illusions

  • What is Illusion
  • Outdoor Shooting Equipment
  • Framing and Composition for Illusion
  • Composition and Lighting
  • Front / Side / Reverse
  • Angle of View and Perspective
  • Filters and Lens
  • Using Reflector

 

3. Visualization Skill using Lighting

  • Continuous Light Source
  • Use of White Balance
  • Use of Simple Light Sources
  • Emphasis Object

 

4. Photographic Ad Production in Studio

  • Works Critique (Works of Lecturer & Students)
  • Use of Studio Equipment
  • Use of 4x5 Camera
  • Highlight Effect
  • Concept of Photography for Advertising

 

5. Product Visualization and Client Expectation

  • Different Types of Products Shooting

 

6. Concept, Creativity and Art Direction in Advertising Business

  • Importance of Art Direction
  • Symbol and Signs
  • Metaphor and Analogy

 

7. Develop a Product Style

  • Types of Styles
  • High Contrast Shooting
  • Use Contrast to Control the Object Contour
  • Workshop: Watch Shooting

 

8. Moody Scene and Commercial Impact

  • Colour Temperature and Emotions in Ads
  • Function and Usage of Honeycomb
  • Using with Studio Flash
  • Shooting in Hard Light
  • Workshop: Create a Moody Scene using Honeycomb

 

9. Advanced Techniques in Advertising

  • Concept & Usage of Multiple Expose
  • Use Simple Equipment to do Light Painting
  • Workshop: Light Painting

 

10. Atmosphere, Mood Control and Market Perception

  • Relation between Colour & Mood
  • Use of Filter
  • Overall Impact & Atmosphere
  • Workshop: Use of Filter and Mood Control

 

11. Ads for Icy Products

  • Application on Icy Product Shots
  • How to build up freezing Atmosphere
  • Workshop: Icy Products Shooting

 

12. High Speed Effects for Cosmetic Industry

  • Water usage and cosmetic products
  • Water in different form
  • Ripple
  • Workshop: High Speed Effect

 

13. Human Image and Ideal-Self Projection

  • Ideal-self and buying behaviour
  • Expectation in Model Shooting for Advertising
  • Communicate with Mode and Mood Control
  • Motion Control
  • Flash & Natural Light
  • Workshop: Outdoor Portrait Shooting

 

14. Production of Model Ads

  • Studio Lighting Accessories
  • Soft and Depth Feeling
  • Make Use of Light and Shadow
  • Use of Background
  • Lighting
  • Motion

 

15. Makeup and Hair Styling

 

16. Professional Model Shooting

  • With Professional Makeup, Hair Stylist and Wardrobe

 

17. Final Group Project: Advertising Shooting

 

18. Critique – Final Project

 

Assessment Methods


The overall contributions to the final results are 70% for Continuous Assessments and 30% for Final Assessment.

Certificate in Digital Photography for Advertising will be awarded to those who have:

 

  • Must be at least 50% or such higher passing mark for both Continuous Assessments and Final Assessment; AND
  • Attended at least 70% of the total contact hours.
     
Admission Requirements


Applicants should fulfil the following admission requirements:

 

  • Completion of F.3 (under the HKCEE academic structure) or equivalent; OR
  • Completion of Secondary 3 (under the HKDSE academic structure) or equivalent; OR
  • Aged 18 or above at the time when the course commenced.
     

 

** 請注意: 課程內提供大量影樓及戶外實習等內容,過程中可能牽涉額外雜項費用,包括:交通費,模特兒費等 (根據過往經驗,全個課程總雜項費用約$1000)。

 

 
 
如有任何有關課程之查詢,歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
 
CEFPHOTO2408001F 
日期 18/8/2024~1/12/2024 (SUN)
時間 10:30~17:30 
合共 90 小時
上課地點 Steve So Studio
課程費用 $ 13800

 
CEFPHOTO2408002G 
日期 21/8/2024~26/3/2025 (WED)
時間 19:00~22:00 
合共 90 小時
上課地點 Steve So Studio
課程費用 $ 13800

 
CEFPHOTO2409001HM 
日期 19/9/2024~12/11/2024 (TUE,THU)
時間 10:30~17:30 
合共 90 小時
上課地點 Steve So Studio
課程費用 $ 13800