|
Lesson 1: Basic Photography Technique for Advertising |
 |
Photography and Advertising Industry
|
|
|
Apertures & Shutter Speed
|
|
|
Depth of Field
|
|
|
Color Temp. and White Balance
|
|
|
ISO Usage & Setting
|
|
|
Shooting mode: Apertures Priority / Shutter Priority
|
|
|
Lesson 2: Create paradoxes and optical illusions |
|
|
What is Illusion? Illusion in Print ads.
|
|
|
Outdoor Shooting Equipments
|
|
|
Framing & Composition for Illusion
|
|
|
Composition & Lighting: Front / Side / Reverse
|
|
|
Angle of View & Perspective
|
|
|
Filters and Lens
|
|
|
Using reflector
|
|
|
Lesson 3: Visualization Skill using Lighting |
|
|
Continuous Light Source
|
|
|
Use of White Balance
|
|
|
Use of Simple Light Sources
|
|
|
Emphasis Object
|
|
|
Lesson 4: Photographic Print Ad Production in Studio I |
|
|
Works Critique (Works of Lecturer & Students)
|
|
|
Use of Studio Equipments I
|
|
|
Lesson 5: Photographic Print Ad Production in Studio II |
|
|
Use of Studio Equipments II
|
|
|
Use of 4X5 Camera
|
|
|
Highlight Effect
|
|
|
Concept of photography for advertising
|
|
|
Lesson 6: Product Visualization and Client Expectation |
|
|
Different types of Products Shooting
|
|
|
Lesson 7: Concept and Art Direction in Advertising Business |
|
|
Importance of Art Direction
|
|
|
Symbol and signs
|
|
|
Metaphor and analogy
|
|
|
Lesson 8: Develop a Product Style |
|
|
Types of Styles
|
|
|
High Contrast Shooting
|
|
|
Use Contrast to control the Object Contour
|
|
|
Lesson 9: Workshop |
|
|
Watch Shooting
|
|
|
Lesson 10: Moody Scene and Commercial Impact |
|
|
Color Temperature and Emotions in Print Ads
|
|
|
Function & usage of Honeycomb
|
|
|
Using with Studio Flash
|
|
|
Shooting in Hard Light
|
|
|
Lesson 11: Workshop |
|
|
Create a moody scene using honeycomb
|
|
|
Lesson 12: Advanced Techniques in Advertising Photography I |
|
|
Concept & Usage of Multiple Expose
|
|
|
Lesson 13: Advanced Techniques in Advertising Photography II |
|
|
Use Simple Equipment to do Light Painting
|
|
|
Lesson 14: Workshop |
|
|
Light Painting
|
|
|
Lesson 15: Atmosphere, Mood Control and Market Perception |
|
|
Relation between Color & Mood
|
|
|
Use of Filter
|
|
|
Overall Impact & Atmosphere
|
|
|
Lesson 16: Workshop |
|
|
Use of filter & Mood Control
|
|
|
Lesson 17: Print Ads for Icy Products |
|
|
Application on Icy Product Shots
|
|
|
How to build up freezing Atmosphere
|
|
|
Icy Products Shooting
|
|
|
Lesson 18: High Speed Effects for Cosmetic Industry |
|
|
Water usage and cosmetic products
|
|
|
Water in different form
|
|
|
Ripple
|
|
|
Lesson 19: Workshop |
|
|
High Speed Effect
|
|
|
Lesson 20: Human Image and Ideal-self Projection |
|
|
Ideal-self and buying behavior
|
|
|
Expectation in Model Shooting for Advertising
|
|
|
Communicate with Mode and Mood Control
|
|
|
Motion Control
|
|
|
Flash & Natural Light
|
|
|
Lesson 21: Workshop |
|
|
Outdoor Portrait Shooting
|
|
|
Lesson 22: Production of Model Print Ad I |
|
|
Studio Lighting Accessories
|
|
|
Soft & Depth feeling
|
|
|
Make use of Light & Shadow
|
|
|
Lesson 23: Production of Model Print Ad II |
|
|
Use of background
|
|
|
Lighting
|
|
|
Motion
|
|
|
Lesson 24: Seminar |
|
|
Make up & Hair Styling
|
|
|
Lesson 25: Workshop |
|
|
Model Shooting
(with Make up, Hair Stylist)
|
|
|
Lesson 26: Project |
|
|
Final Project Advertising Shooting I
|
|
|
Lesson 27: Project |
|
|
Final Project Advertising Shooting II
|
|
|
Lesson 28: Project |
|
|
Final Project Advertising Shooting III
|
|
|
Lesson 29: Project |
|
|
Final Project Advertising Shooting IV
|
|
|
Lesson 30: Critique |
|
|
Final Project
|
|
|
Assessment Method: |
|
|
Exercise (70%)
|
|
|
Final Project Work (30%)
|
|
CEFPHOTO2009007G 