Online Live 課程系列 - Master in Professional Digital Marketing - Feva Works IT Education Centre

Online Live 課程系列 - Master in Professional Digital Marketing LIVEMASTERDM

全面學習 Digital Marketing, Search Engine Optimization SEO, Keyword Research, PPC Advertising, Search Engine Marketing SEM, Paid Search Marketing, Display Advertising, Google Display Network GDN, Facebook Marketing, Facebook Pixel, Retargeting, Remarketing, Targeted Advertising, Mobile Marketing, Mobile SEO, Local SEO, App Marketing, App Store Optimization, Email Marketing, Lead Generation, Web Analytics, Campaign Tracking, E-commerce Tracking, Conversion Tracking等等

徹底領悟 Digital Marketing 操作秘技!

2020 年,全球數碼廣告支出預計將保持 9.4% 的增長率,增加至 3,655 億美元(約 2.85 兆港元)。隨著數碼平台、媒體、以及渠道變得更豐富和多樣化,數碼營銷人員需要整合搜尋引擎優化、社交媒體行銷、電郵推廣、以及數據分析能力至整體行銷規劃中,為商品部署更完整的宣傳布局。

正因為數碼營銷已是大勢所趨,在求才若渴的情況下,數碼營銷從業員的薪酬水平已比傳統市務人員為高。根據香港求職網站 jobsDB 的數據顯示,「數碼市場推廣/電子商務/社交媒體行銷」從業員的薪酬升幅可高達 8.6% 。

助你全方位掌握 數碼營銷之奧義

面對全球數碼化的新時代,數碼新趨勢、網上行銷新工具不斷演進著,Fevaworks 為大家梳理出 2020 年 10 項數碼營銷必學技能,包括:SEO 優化、關鍵字探勘調查、關鍵字廣告文案創作、數碼廣告操盤、Facebook 廣告策略、eDM 推廣攻略、流動平台行銷、APP 營銷規劃、網站流量數據監察、網上消費者行為分析,整合為 「Master in Professional Digital Marketing」 課程。

本課程為期 30 小時,透過業內數碼營銷專家的授課、藉由理論輔以實例的講學,向學員全方位教授數碼營銷的分析與策劃攻略,讓學員能夠全面了解和掌握新媒體。


本課程適合以下對象進修:

1. 各行各業,想要更了解數碼營銷的業者

2. 想自我增值、提升職場競爭力的數碼營銷從業員

3. 想學習 SEO 優化與網站數據分析的網站管理人員

4. 想善用廣告預算、進行業務推廣的中小企業老闆

5. 曾修讀 Master in Content Marketing & Social Media Strategy、想學習其他數碼營銷技能的學員

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.


 

 

Online Live 課程系列將使用 Microsoft Teams 作教學平台。



完成課程後,學員更可獲發課程修畢證書




FevaWorks 18 周年特別優惠:

Online Live 課程系列,費用只須 $3,000(原價:$6,000),再送你 i-FEVA 2020 FevaWorks 網上視像課程 (1年版),價值 $1,999 及全數課程費用 50% 回贈,即可獲 $1,500 課程費用回贈,可於2021/1/1 - 2021/12/31 報讀本校任何課程

此外,
Online Live 課程系列更額外提供 Live 課程錄影供學員於課程完畢後1個月內無限次重溫。

理論: 0小時
實習: 30小時
示範: 0小時
合共: 30小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $6000

課程費用無須申請任何政府基金資助。

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一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

組合課程:若該課程為組合課程,本中心將按該組合課程分科收費,直至所收學費為該組合課程的等額費用為止。

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質素保證:
本中心備有完善之免費補堂,免費重讀及彈性上課安排 (攝影課程除外),令學員更有保障。
自訂課程:
本中心歡迎各公司、機構或團體包團報讀課程,安排公司活動或同事培訓。想進一步查詢詳情,可致電熱線 3748 9826。
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本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, Unity, H3C, Lenovo, Corel, Prometric, VUE, Certiport, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續10 年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

課程內容:

Module 1: Foundations of Digital Marketing
1.1 Overview of World and Hong Kong Digital Population
1.2 Understand Change in Consumer Behaviour
1.3 New Customer Journey & Digital Touchpoints
1.4 See-Think-Do-Care Model
1.4 Key Performance Indicators (KPI) for Digital Measurement
1.5 Digital Marketing Strategy Framework
Module 2: Keyword Research & Development
2.1 Google Algorithm & Search Ranking Factors
2.2 Types of Featured Snippets
2.3 Understand Search Intent & Long Tail SEO
2.4 Perform Organic Keyword Research with Google Trends
2.5 How to Develop Your Keyword Lists
2.6 Use Google Search Console to Track Keyword Ranking
Module 3: Search Engine Optimization (SEO)
3.1 On-Page SEO: Web Content Optimization
3.2 Off-Page SEO: Link Building Strategy
3.3 Technical SEO: Optimize for Site Architecture
3.4 Understand Meta Tags & Social Tags
3.5 Utilize XML Sitemap & robots.txt
Module 4: Paid Search Marketing (PPC)
4.1 Understanding Pay-Per-Click Auction & Quality Score
4.2 Utilize Keyword Planner for Paid Keyword Research
4.3 Tips for Writing Effective Search Ad Copy
4.4 Use Ad Extensions for Increasing Click-Through Rate (CTR)
4.5 Optimize for Ad Landing Page
4.6 Ad Conversion Tracking & Reporting
Module 5: Display Advertising
5.1 Understand Display Ad Sizes & Formats
5.2 Optimize for Display Ad Copy
5.3 Targeted Advertising Strategy
5.4 Remarketing on Google Display Network (GDN)
5.5 Display Ad Budgeting & Monitoring
Module 6: Facebook Marketing
6.1 Beat the Facebook Algorithm
6.2 Understand FB Ad Format & Placement
6.3 Tips for Facebook Ad Copywriting
6.4 Retargeting & Audience Targetinge
6.5 Configure Facebook Pixel
6.6 Facebook Analytics: Measure Marketing Performance

Module 7: Mobile Marketing

7.1 Understand Responsive Web Design
7.2 Mobile SEO: Deliver Mobile-Friendly Content
7.3 Develop Google Accelerated Mobile Pages (AMP)
7.4 Local SEO: Rank Your Local Business
7.5 Optimize for Google My Business
7.6 Mobile Advertising Strategy
Module 8: App Marketing
8.1 Mobile App vs Mobile Site: Which One You Should Use
8.2 App Marketing Strategy Framework
8.3 App Store Optimization (ASO): Boost App Downloads
8.4 Optimize for App Landing Page
8.5 Understand Mobile Deep Linking
8.6 KPI Measurement for App Marketing
Module 9: Email Marketing
9.1 Survive the SPAM Filters
9.2 Lead Generation & Lead Magnets
9.3 Manage & Segment Email List
9.4 Optimize for Email Copy & Images
9.5 Email Marketing and The Laws
Module 10: Web Analytics
10.1 Introduction to Essential Analytics Tool: Google Analytics (GA)
10.2 Formulating Digital Measurement Plan for Analytics
10.3 Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
10.4 Campaign Tracking with the URL Builder
10.5 Goal & E-commerce Conversions Tracking
10.6 Event Tracking for Understanding User Behaviors

 

課程時間表:

 
LIVEMASTERDM 
日期 2020/07/20 - 2020/08/21
時間 19:00-22:00 (MON)
19:00-22:00 (FRI)
合共 30小時
地點 網上 Online
費用 $ 3000