Online Live 課程系列 - Master in Professional Digital Marketing - Feva Works IT Education Centre

Online Live 課程系列 - Master in Professional Digital Marketing LIVEMASTERDM


全面學習 Digital Marketing, Facebook Marketing, Search Engine Marketing SEM , Search Engine Optimization SEO, Strategy and Planning, Email Marketing, Digital Marketing, Social Media Marketing, Mobile Marketing, Facebook Advertising, Re-targeting, Digital Analytics 等等


2020 年,全球數碼廣告支出預計將保持 9.4% 的增長率,增加至 3,655 億美元(約 2.85 兆港元)。隨著數碼平台、媒體、以及渠道變得更豐富和多樣化,數碼營銷人員需要整合搜尋引擎優化、社交媒體行銷、電郵推廣、以及數據分析能力至整體行銷規劃中,為商品部署更完整的宣傳布局。

正因為數碼營銷已是大勢所趨,在求才若渴的情況下,數碼營銷從業員的薪酬水平已比傳統市務人員為高。根據香港求職網站 jobsDB 的數據顯示,「數碼市場推廣/電子商務/社交媒體行銷」從業員的薪酬升幅可高達 8.6% 。

助你全方位掌握 數碼營銷之奧義

面對全球數碼化的新時代,數碼新趨勢、網上行銷新工具不斷演進著,Fevaworks 為大家梳理出 2020 年 10 項數碼營銷必學技能,包括:SEO、關鍵字探勘、搜尋引擎營銷、數碼廣告操盤、Facebook 發帖宣傳、eDM 電子報製作、Persona 歸納分析、手機平台行銷、APP 營銷規劃、網站流量數據分析,整合為「Master in Professional Digital Marketing」課程。

本課程為期 30 小時,透過業內數碼營銷專家的授課、藉由理論輔以實例的講學,向學員全方位教授數碼營銷的分析與策劃攻略,讓學員能夠全面了解和掌握新媒體營銷的核心技巧與竅門。

 

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.


 

 

Online Live 課程系列將使用 Microsoft Teams 作教學平台。



完成課程後,學員更可獲發課程修畢證書




FevaWorks 18 周年特別優惠:

Online Live 課程系列,費用只須 $3,000(原價:$6,000),再送你 i-FEVA 2020 FevaWorks 網上視像課程 (1年版),價值 $1,999 及全數課程費用 50% 回贈,即可獲 $1,500 課程費用回贈,可於2021/1/1 - 2021/12/31 報讀本校任何課程

此外,
Online Live 課程系列更額外提供 Live 課程錄影供學員於課程完畢後1個月內無限次重溫。

理論: 0小時
實習: 30小時
示範: 0小時
合共: 30小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $6000

課程費用無須申請任何政府基金資助。

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一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

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本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, Unity, H3C, Lenovo, Corel, Prometric, VUE, Certiport, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續10 年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

課程內容:

Module 1: Foundations of Digital Marketing
1.1 Overview of World and Hong Kong Digital Population
1.2 Digital Marketing vs Traditional Marketing: Evolution & Trends
1.3 Developing Digital Customer Personas
1.4 Understanding Digital Key Performance Indicators (KPI)
1.5 Digital Marketing Strategy Framework
Module 2: Keyword Research & Development
2.1 Google Algorithm & Search Engine Ranking Factors
2.2 Search Intent: Understanding How People Search
2.3 Keyword Research with Google Trends & Keyword Planner
2.4 Keyword Development: How to Develop Your Keyword Lists
2.5 Technical SEO: Site Architecture & Structure Data Markup
Module 3: Search Engine Optimization (SEO)
3.1 On-Page SEO Strategy: Web Content Optimization
3.2 Off-Page SEO Strategy & Link Building
3.3 Long Tail SEO Strategy: Targeting High-Intent Keywords
3.4 Managing Sitemaps with Google Search Console
3.5 Understanding Social Meta Tags
Module 4: Paid Search Marketing
4.1 Understanding Pay-Per-Click Auction & Quality Score
4.2 Creating Ad Campaign with Google AdWords
4.3 Search Ad Content Strategy: How to Write Effective Ad Copy
4.4 Landing Page Optimization: How to Improve Quality Score
4.5 Utilizing Ad Extensions for Increasing Click-Through Rate (CTR)
Module 5: Display Advertising
5.1 Display Network vs Search Network: Characteristics & Strategy
5.2 Difference among CPM vs CPC vs CPA
5.3 Display Ad Formats & Ad Rate Cards
5.4 Display Ad Image Guidelines & Copy Optimization
5.5 Retargeting Strategy to Improve Conversions for Your Ads
Module 6: Facebook Marketing
6.1 Overview of Social Media Landscape in Hong Kong
6.2 Understanding FB Ad Format & Placement
6.3 Facebook Advertising: How to Set Up Effective Ad Campaign
6.4 Facebook Analytics: How to Measure Facebook Performance

Module 7: Email Marketing

7.1 Understanding SPAM & SPAM Filters
7.2 Email List Collection
7.3 Email List Management
7.4 Email Optimization: How to Optimize Email Content
7.5 Email Marketing and The Law
Module 8: Mobile Marketing
8.1 Understanding Mobile Friendly Sites
8.2 Mobile SEO Strategy: How to Deliver Mobile-Friendly Content
8.3 Mobile-First Strategy: AMP format from Google
8.4 Local SEO Strategy: How to Rank Your Local Business
8.5 Google My Business Optimization
Module 9: App Marketing
9.1 Understanding Mobile Apps & Deep Linking
9.2 App Store SEO (ASO) Strategy: How to Boost App Downloads
9.3 App Landing Page Optimization
9.4 App Marketing Strategy Framework
9.5 App Monetization
Module 10: Web Analytics
10.1 Introduction to Essential Analytics Tool: Google Analytics (GA)
10.2 Formulating Digital Measurement Plan for Analytics
10.3 Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
10.4 Campaign Tracking with the URL Builder
10.5 Goals & Conversions Tracking for Measuring Business Objectives
10.6 Event Tracking for Understanding User Behaviors

 

課程時間表:

 
LIVEMASTERDM2006001 
日期 2020/06/18 - 2020/07/23
時間 19:00-22:00 (THU)
19:00-22:00 (FRI)
合共 30小時
地點 網上 Online
費用 $ 3000