全面學習 Content Marketing, Storytelling, Blog Marketing, WordPress Website Optimization, SEO Copywriting, Email Copywriting, YouTube SEO, Instagram Hashtags Strategy, LinkedIn Marketing, Twitter Marketing , KOL Marketing, Influencer Marketing, Digital PR, Online Reputation Management, Online Crisis Management, SEO Press Release, NFT-based Marketing, Web3 Marketing, Discord Marketing, Utility NFTs Loyalty Programs 等等

掌握 Content Marketing 技能者得天下

在「資訊爆炸」時代之下，每人每日所接收的資訊量已 20 年前的 5 倍，致使傳統廣告的宣傳效力正在不斷下降．有鑑於此，可口可樂、P&G、IBM 等知名企業近幾年已投入大量資源推行內容營銷（Content Marketing），透過高質量內容吸引消費者眼球。

操作正確的內容行銷可讓目標客戶長時間記得你，提升品牌在消費者心中的地位，是品牌策略布局下至為關鍵的一著。任何成功的營銷都是將內容做得好、做得扎實，品牌深度與影響力始會隨之而來。

根據美國 Association of National Advertisers 的一項調查，市場營銷人員在未來兩年會將內容營銷方面的支出增加73%。由此可見，內容營銷已被各大小企業視為品牌營銷部署的重要一環。

教你製作吸睛內容，提升品牌網絡能見度

不直接宣傳產品又能圍繞在產品周圍，並找出潛藏的顧客又能讓顧客喜歡，這正是內容營銷的手段。它的出現方式既可以是 YouTube 影片、Instagram 相片、LinkedIn 長文、Twitter 推文、Discord討論串、或 Influencer Content 網紅創作內容，也可以是 Blog Post 網誌文章、E-book 電子書、E-newsletter電子報、Press Release 新聞稿、NFT非同質化代幣，甚至是整個網站的內容。

高質的內容營銷活動，搭配合適的社交媒體策略，不但能提高目標客戶的閱讀興趣，又能夠增加品牌的權威性與好感度，更可讓顧客透過網誌、搜尋引擎與社交媒體來找到你。


　

名師介紹:

Mr. Leung

Mr. Leung is a Digital Marketing Coach & Consultant with 20 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy.

He has played a leading role in a wide range of digital projects including infotainment portal, online community, e-commerce system, location-based platform, and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programs from Search Engine Optimization & Content Marketing to Social Media Strategy & Digital Marketing Analytics in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.


學員出席及完成工作坊可申請出席證明書，有關申請費用為 $200 及可獲 $200 課程現金券