課程資料
Master in Content Marketing & Social Media Strategy
MASTERCMSM
 
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
 
課程費用: $5000

 
課程費用無須申請任何政府基金資助。

繳費方法:

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退款安排: 本中心備有完善之退款政策及程序。學生將會於報讀課程前獲發有關之文件,學員亦可按此閱讀。
 
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理論: 0小時 實習: 24小時 示範: 0小時

合共: 24小時

 


課程內容:
Module 1: Content Marketing
1.1 Relationship between Content Marketing & SEO
1.2 Understand Content Marketing Funnel
1.3 Content Strategy: Hero, Hub, Hygiene Content
1.4 Principles of Effective Storytelling
1.5 Channel Strategy: Paid, Owned, Earned, Shared Media
1.6 Create Strategic Content Editorial Calendar
Module 2: Blog Marketing
2.1 Blogging Strategy for Content Marketing
2.2 Understand Search Intent-based Marketing
2.3 SEO Copywriting: for Better Content & Search Rankings
2.4 Write a SEO-friendly Listicle Post
2.5 Create a Compelling Title with Power Words
2.6 Formulate Call-to-Action (CTA) Strategy

2.7 Leverage E-book Strategy for Lead Generation
Module 3: WordPress Site Strategy
3.1 Understand WordPress Hosting & Installation
3.2 Add WordPress Theme & Plugins
3.3 Plan, Create & Share Web Content
3.4 Optimize WordPress Site for SEO
3.5 Use MailChimp with WordPress to Capture Leads
3.6 Email Copywriting: Crafting Subject Line & Body Copy
3.7 Develop KPIs for Content Marketing Campaigns
Module 4: YouTube Marketing
4.1 Understand & Beat YouTube Algorithm
4.2 Create & Customize YouTube Channel
4.3 Optimize YouTube Video for SEO
4.4 Best Video Types for YouTube Marketing
4.5 Tricks to Increase YouTube Subscribers
4.6 Tactics for Making YouTube Shorts
4.7 Utilize YouTube Analytics & Reporting
Module 5: Instagram Marketing
5.1 Instagram vs Facebook: Which One You Should Use
5.2 Optimize Instagram Profile & Caption for SEO
5.3 Tips for Great Instagram Photos
5.4 Rules for Awesome Instagram Posts
5.5 Utilize Instagram Hashtag to Increase Visibility
5.6 Cool IG Story, Reel and Video Ideas for More Engagement
5.7 Evaluate Performance by Instagram Insights
Module 6: LinkedIn + Twitter + Influencer Marketing
6.1 Establish LinkedIn Company & Showcase Page
6.2 Set Up Twitter Professional Profile
6.3 Develop Content Marketing Plan for LinkedIn & Twitter
6.4 Formulate Hashtag Strategy for LinkedIn & Twitter
6.5 Smart Ways to Find Appropriate Influencers
6.6 Measure Performance of Influencer Campaigns
Module 7: Online PR + Crisis Management
7.1 Recommend Social Listening Tools
7.2 Develop & Maintain Online Reputation
7.3 Devise Testimonial Strategy to Establish Credibility
7.4 Grow & Build Online Community
7.5 PR Copywriting: Write a SEO-optimized Press Release
7.6 Understand Online Crisis Management Procedure
7.7 Identify KPIs Measurement for Public Relations
Module 8: NFT-based Marketing
8.1 What is Web 3.0 Marketing & Non-Fungible Token (NFT)
8.2 How to Integrate NFTs into Your Business
8.3 Develop a Powerful NFT Marketing Funnel
8.4 Use Discord to Market Your Business with NFTs
8.5 Create Utility NFTs to Build Brand Loyalty
8.6 Define KPIs Measurement for NFT Project
8.7 Understand Social Media Strategy KPIs

 

 
 
如有任何有關課程之查詢,歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
 
MASTERCMSM22100011 
日期 17/10/2022~5/12/2022 (MON)
時間 19:00~22:00 
合共 24 小時
上課地點 長沙灣分校
課程費用 $ 5000

 
MASTERCMSM2210002B 
日期 22/10/2022~12/11/2022 (SAT)
時間 10:30~17:30 
合共 24 小時
上課地點 北角分校
課程費用 $ 5000